Why Britain’s labour movement needs a red-hot media strategy
After a summer of strikes, unions need to up their media game to make real and lasting gains for workers.
openDemocracy
As a sociologist researching the relationship between trade unions and the media, I watched with fascination – and admiration – as an estimated 200,000 workers took strike action in the UK this summer in response to the cost of living crisis. Over the next few days, unions are expected to call for coordinated strike action at the Trades Union Congress (TUC) annual conference.